On September 4, 2012, Apple sent invitations to a media event scheduled for September 12 at the Yerba Buena Center for the Arts (YBCA), a multidisciplinary contemporary arts center in the “City and County of San Francisco,” the leading financial and cultural center of Northern California and the San Francisco Bay Area of the United States (US). Many media sources speculated that the event would be related to the next iPhone due to a shadow of the numeral 5 that featured in the design of the invitations.
Apple announced a number of new products which they designed and marketed at the event including: the iPhone 5; iPod Nano (7th generation; stylized, and marketed as “iPod nano”), a portable media player; and the iPod Touch (5th generation; colloquially referred to as the “iTouch,” by analog to the iPhone), a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device.
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